Sample campaign package
A fictional sample package for a small nonprofit asking supporters to make a year-end gift before December 31.
Type
Year-end fundraising appeal
Primary CTA
Make a year-end gift
Secondary CTA
Become a monthly donor
Tone
grateful, mission-centered, specific, donor-respecting, deadline-aware
Raise year-end donations, remind existing supporters why the work matters, and invite recurring support.
Launch · Send 3–4 weeks before December 31
A year-end gift today helps us begin January ready, not behind.
As the year comes to a close, we are asking our community to help carry this mission into the next one. This year, your support helped neighbors receive practical care, timely help, and steady encouragement. A year-end gift today helps make sure we can begin January ready to keep going.
CTA: Make your year-end gift
Story / Impact · Send 10–14 days before December 31
Your support helps real people receive help at the right moment.
Behind every number is a person who needed help at the right moment. One family found support when they had nowhere else to turn. One student stayed connected. One senior received a meal and a call. That is the work your year-end gift sustains.
CTA: Give before December 31
Final Days · Send in the final 3–5 days of the year
If you have been meaning to give, now is the moment.
We are now in the final stretch of the year-end campaign. If this mission matters to you, please make your gift before the calendar turns. If you would rather support this work month after month, you can also become a recurring donor and help us start the year with dependable momentum.
CTA: Give now or become a monthly donor
The final weeks of the year are here, and we are asking our community to help us finish strong. Your year-end gift supports work that continues long after the holidays are over.
Behind every year-end donation is a real person, family, or neighbor who receives help at the right moment. That is why this campaign matters.
Year-end giving is here. If this mission has mattered to you this year, this is the moment to help carry it into the next one.
We are in the final days of the year-end campaign. If you have been meaning to give, we would be grateful for your support today.
Year-end giving is a crucial moment for many nonprofits because it helps determine how strongly they enter the new year. We are inviting our community to help us start January ready to serve.
Recurring donors provide something every nonprofit values: predictability. If a one-time gift is not the best fit, monthly support can be even more useful over time.
X
Our year-end campaign is underway. If this mission matters to you, now is the time to help carry it into next year.
X
Final days before year-end. Help us finish strong and begin the new year ready to serve.
TikTok
Prompt: "If you have ever wondered what a year-end gift really does, here are three ways it helps us start January ready…"
TikTok
Prompt: "Here is what this community made possible this year — and why year-end support matters for what comes next."
Your year-end gift helps sustain practical care, steady support, and community-centered service.
At Hope Harbor Community Services, we work to make sure people facing difficult moments are met with care, dignity, and practical help. Right now, your year-end gift helps us close the gap between this year's needs and next year's work.
Can I give after December 31?
Yes, but gifts made before year-end help us close the current campaign and begin January with more clarity.
Can I become a monthly donor?
Yes. Monthly support helps provide dependable momentum throughout the year.
Thank you for being part of this year-end campaign. Your support helps us begin the new year with momentum, clarity, and the ability to keep showing up for the people who count on this work. We are grateful for every gift, every share, and every person who chose to stand with this mission.