A small campaign can leave you with three separate questions: what should we say next, who should receive it, and how will we know what happened? You don't need a bigger publishing calendar to start answering them.
This issue brings those decisions together. Choose the check that fits the campaign you're working on, and leave yourself a record you can use next time.
Plan event messages around real milestones
Give each message a reason to exist, from the first invitation to arrival details and a useful follow-up. Real deadlines belong in the plan; invented urgency doesn't.
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Before your next email, check who asked to hear from you
An address doesn't explain what someone wants to receive. Check signup context, current preferences and opt-outs before preparing the next audience.
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Measure one campaign before increasing its budget
Choose a completed action to count, record the campaign's costs and note what the evidence can't tell you. Finish with a decision you can explain.
Read the article →Try one line before opening the next draft
Write: This message is for __, because __, and the next step is __.
If you can't fill in the middle part, pause there. Confirm the audience's expectations or the event milestone before spending more time on the copy.
Review the current Snickerdoodle package to see whether it fits the work you're planning.
Explore Snickerdoodle ↗This edition is open to read online without an email address.